Art Marketing 101: A Handbook for Fine Artists, by Constance Smith
Educate yourself to gain a competitive edge in the art market. Smith, a fine arts marketing consultant and founder of ArtNetwork, shows you how to create and implement a solid plan to help your artwork reach buyers. Learn how to photograph, price and publicize your work, create portfolios, prepare a marketing plan, make presentations, contact galleries, plan exhibitions, know your legal rights—and succeed as an artist.